Reproductive healthcare PR: Let’s get started!

Hello! Welcome to my blog – a safe space I created to advocate for reproductive health resources. Like many other women, reproductive justice has been at the very top of my agenda for months. When I came up with the idea for this blog, the overturning of Roe V. Wade was only a hundred days old. Following a sweep of restrictions and fear placed across the nation, I decided it was time to go to the source of reproductive healthcare. I asked myself: what do healthcare companies need to be more successful in this political sphere?

This is where my PR background comes in. I love PR because it allows me to immerse myself in the viewpoint of whoever it is I get to partner with. I am also immensely passionate about people having access to the reproductive healthcare they need. And, with my experience as a patient in the reproductive healthcare system, I am aware that we need to shine a light on the issue of access wherever we can.

In the upcoming months, I will be doing a deep dive into reproductive healthcare companies and how they communicate with potential patients. I want to focus on their key messaging, social media presence, and sensitivity to political pressure. I believe that with the right strategies, these companies can become more accessible and successful in their practices. 

So where do we start? Well, in my upcoming posts, I will explore traditional PR tactics such as using brand ambassadors, leveraging trending topics, and using analytics to track engagement for these companies. I will also be conducting an interview with an experienced professional in the industry to gain more insight into what drives results. 

Follow along with me as I explore how healthcare companies can use strategic communication to reach their goals. This blog is meant to serve as a stepping stone for organizations like Planned Parenthood and PeaceHealth Women’s Clinic which want to stay as accessible as possible. If you are interested in reproductive healthcare or PR, there will be plenty of opportunities to learn and get inspired along the way, so read along. Thank you for coming with me on this exciting journey!

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