Donor Appeal Letter – Planned Parenthood
I wrote a donor appeal letter for Planned Parenthood to fulfill a class assignment. My goal was to use strategic communication to maximize support from its online community.
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Planned Parenthood Donor Appeal Letter – Email
Illeana Faugno
Email Subject Line: Thank You For Your Support As We Fight For Women’s Rights
Sender: [email protected]
Header Image:
Dear [potential donor],
Did you know that approximately 20.9 million women lost the right to abortion within 100 days of the overturning of Roe V. Wade? Your support and online advocacy have meant the world to individuals who have been deeply hurt and betrayed by their state’s laws. Millions of likes and comments show solidarity in prioritizing our women’s rights to healthcare. Thank you for your kind words, active engagement, and endless compassion. Without you, we would be nothing.
Sam Jones is a patient who came to us for help from Alabama. Her story was incredibly tough to share, but we take pride in her for pursuing the healthcare she wanted. After suffering assault at the hands of someone close to her, Sam knew pregnancy would push her past her limit emotionally and financially. She came to us seeking an abortion, and our healthcare providers ensured she was safe and comfortable with her decision.
“One thing I know for certain is that I would not be here today if it weren’t for Planned Parenthood and the compassionate staff,” she said. “I will forever be grateful to Planned Parenthood for the opportunity to live again.” Read more about Sam and our other client’s stories here.
As a non-profit organization, Planned Parenthood hopes to keep our services accessible to all women, including those who will be disproportionally affected by the recent change in legislation. We know that some women who may never anticipate needing our services one day may very well want our help the next. We want to be there to help them change their lives with the resources you and I put out into the world for them.
Donations of any size are highly valued and appreciated at this time. If you feel called to give, please take your online advocacy a step further and donate to make a tremendous difference in someone’s life.
If you want to donate to Planned Parenthood, you can follow this link to contribute and make a huge difference in someone’s life. Thank you so much for your immense support.
If you would like more information on abortion or Roe V. Wade, please visit our website.
Sincerely,
Kelley Robinson
Executive Director Planned Parenthood
P.S. If you or someone you know has concerns about their reproductive health, please follow this link to get care online quickly.