Code of Ethics:
This code of ethics is adopted from The Public Relations Society of America (PRSA).
Advocacy
We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
Honesty
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
Expertise
We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
Independence
We provide objective counsel to those we represent. We are accountable for our actions.
Loyalty
We are faithful to those we represent while honoring our obligation to serve the public interest.
Fairness
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right to free expression.